left it to the experts

Brooks Financial Planning are experts in making money make sense, helping clients plan for retirement, protect their future, and invest with confidence.
But despite their decades of experience and rock-solid reputation, their online presence wasn’t doing them justice.

They came to us to bring the brand to life on socials, and show people that financial advice doesn’t have to be cold or complicated.

what we did differently

We kicked things off with a people-first content strategy. Educational posts explained tricky financial topics in plain English, while day-to-day content gave a real sense of the team behind the business. Then we cranked things up with a tongue-in-cheek campaign tied to their Cornish Pirates sponsorship, using a “leave it to the experts” message that hit home whether it comes to finances (or rugby).

Brooks’ socials now strike the perfect balance between trustworthy and down-to-earth, helping them stand out in a sector that often sounds like it’s speaking a different language. Informative, approachable, and refreshingly jargon-free!