Is Facebook still a thing?

Let’s address the elephant in the newsfeed: Is Facebook still worth it for your business? Or is it just where your aunt comments on Minion memes and local selling groups go to die?

We hear this a lot: “Do people even use Facebook anymore?” And the answer is: yes — but differently.

Facebook Isn’t Dead. It’s Just Grown Up.

Facebook isn’t the shiny new thing anymore, but it’s far from irrelevant. It’s still one of the most-used platforms on the planet, especially for local discovery, communities, events, and recommendations.

If your target audience includes homeowners, parents, professionals, or basically anyone over 30, Facebook is very much still their digital comfort zone.

So How Do You Make Facebook Work in 2025?

• Post with purpose – Not every update needs to be a sales pitch. Share value. Be helpful. Be human.
• Use Facebook Groups – This is where conversations actually happen now. Join relevant local or industry groups (and no, don’t just drop your links and leave).
• Show your face – Personal, behind-the-scenes content performs way better than polished, corporate posts.
• Run smart ads – Facebook’s ad targeting is still powerful. You just need the right creative and the right goal.

The Algorithm Still Likes You (If You Play Nice). Facebook’s algorithm loves engagement. That means comments, shares, and actual conversations. Static “one-way” posts? Not so much.

Post consistently, reply to comments, ask questions — basically, treat Facebook like a conversation, not a billboard.

Quick Wins for Businesses on Facebook

• Optimise your business page (yes, people still check it)
• Use Messenger for quick replies and bookings
• Repurpose Instagram content to save time
• Tag local businesses, partners, and events

So… Should You Still Be on Facebook? If your audience is on there, then yes 100%. You just need to meet them where they are. Less slick marketing, more real talk. Less spray-and-pray, more connection.

And if managing it all feels like too much? That’s what we’re here for. At Bigbox, we help you stay relevant, show up consistently, and get seen — without burning out.

Let’s chat if Facebook feels like a mystery you’d rather not solve alone.