capturing sights & sounds

Visit Cornwall is the official tourist board for the region, flying the flag for Cornwall’s landscapes, culture, and local businesses. Peaky Digital brought us on board to help with the creative as part of a summer campaign led by the digital agency. The brief was simple: capture Cornwall’s magic in a way that stood out from the usual travel shots.

what we did differently

We pitched an ASMR-inspired approach, leaning into the sights and sounds that make Cornwall unforgettable. Waves crashing, seagulls overhead, footsteps on woodland paths, and the gentle clink of café crockery. Shot beautifully and tailored to different types of travellers, the content invited people to slow down and take it all in.

The result was a campaign that felt calm, considered and distinctly Cornish. Not just showing the views, but letting people hear, feel and experience the rhythm of the place. A fresh take on tourism content, grounded in real moments.