social media

laying down the local law

Paul Robinson

Paul Robinson Solicitors are a trusted legal firm helping people with everything from buying a home to planning for the future. When they opened a brand new branch in Cornwall, they needed to show locals they weren’t just another firm from up the line. They came to us to give the new branch a push on socials and build an audience from scratch, fast.

Paul Robinson content shown on a phone

a few of our favourites

what happened

+10kviewsfirst 2 weeks, Facebook & Instagram
+202kviewsfirst 3 months, Instagram (brand new account)

Real numbers for this client. Every business is different and we don't promise results; they're a by-product of posting regularly and consistently.

what we did differently

We launched “We know law. We know Cornwall.” First we sat down with the branch team to chat about what they love about living here. Then we created a series of short, tongue-in-cheek clips proving just how well they know Cornwall: tossing a sandwich aside for a pasty, ducking seagulls on the pier with a portion of chips, and showing that they speak the language. We also collab posted with their head office account, tapping into an existing following to give two brand new accounts a flying start.

how it turned out

The campaign gave the new branch a personality from day one — friendly, local and genuinely funny, in a sector that rarely lets itself smile. The client was so chuffed they renewed, calling us “the best agency we’ve ever dealt with.” We’ll take that!

“A fantastic company who provide great support with marketing and content needs.”
John BranchPartner, Paul Robinson Solicitors

we'd love to work with you.

Give us a call or email if you like, but we prefer a DM on LinkedIn or Instagram. Whatever works. We reply quickly (and we're nice).